ABT 750
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ABT 750 - Biotechnology Marketing and Entrepreneurship - 3 Credits
Subject Area
ABT
Catalog Number
750
Grading Basis
GRD - Graded
Description
Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis. 3 hrs lec. online per wk.
Typically Offered on Stevens Point Campus
Fall Only
Min Units
3
Max Units
3
Repeat for Credit
No
Programs
ABT 750
is a
completion requirement
for: